Digital Marketing or internet marketing is an effective and efficient way of promoting product, services or brand using online marketing tools and tactics like Social Media, Website, Emails, Google Ads, SEO, SEM, Mobile Apps in order to connect with customers.

 Nowadays most of the people are online, the internet users have increased, if we look into online available data from 21% in 2017 to 61% in 2020…internet user has grown, one of the main reasons is covid-19… it means today almost everyone is using internet, everyone is looking for something online… people are now very comfortable carrying out things online, so in this crucial time being online is very important for business.

So, Digital Marketing is an easy way to reach out to the customers online, and it is important for growth of business also… because most of the potential customers are online today.

Now some of the real time examples are: –

• Video suggestion on your YouTube feed is an example.
• You are watching any YouTube video. There is Ad in between or as soon as you click on the video.
• In Facebook you are seeing ads.
• In google, you search for something, there are paid ads too.

So, these are some of the examples of Digital Marketing.

Why Digital Marketing: –

§  It is cost effective.

§  It gives real time result.

§  It is measurable.

§  It has wider audience reach.

§  It is not restricted to location.

§  It helps in precise targeting.

§  It gives huge ROI (return on investment).