Signage is the design or use of signs and symbols to communicate a message. A signage also means signs collectively or being considered as a group. Signs are any kind of visual graphics created to display information to a particular audience.
What is the purpose of signage?
Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand:
1) Advertising & Marketing.
2) Attract Customers.
4) Wayfinding & Directional Signs.